Privacy Policy

This policy explains what Bradco Renovations LLC (“Bradco Renovations”) collects when you request a free estimate through our website, and how that information is used. Bradco Renovations is a locally-owned home improvement contractor (Alabama HBLB License #29733) serving Baldwin County and the Alabama Gulf Coast.

Information we collect

When you fill out a form on this site to request an estimate, we collect:

• Your name, cell phone number, and email address (email is optional).
• Your project details — the service you're asking about (e.g. windows, doors, roofing) and its rough size or scope.
• Your ZIP code, and, if you provide it, your street address and city so we can send someone to give you an in-home estimate.
• Your text-message choices: whether you checked either of the two optional boxes on the estimate form to receive texts from us, and when.
• Basic technical information automatically recorded by the website, such as your browser type, the page that referred you here, and — if you arrived from a Facebook or Instagram ad — an ad-click identifier used to measure which ads are working.

How we use your information

We use the information you submit to:

• Call or email you to schedule your free in-home estimate, and text you only if you checked a box asking us to.
• Create a service record for your project in our job-management system so the right person can follow up.
• Understand which of our ads and marketing are effective, so we can spend our advertising budget more efficiently.

We do not sell your personal information.

Who we share it with

We share the minimum information necessary with a small number of service providers who help us run this business:

• Our job-management software (Jobber), so your estimate request reaches our scheduling team.
• Our email and text-message providers, so we can reach out about your request and send the texts you asked for.
• Meta (Facebook/Instagram), to measure ad performance and avoid re-showing you ads once you've already reached out. This uses a hashed (scrambled) copy of your email address, city, and ZIP code, plus ad-click identifiers. Mobile phone numbers and SMS opt-in data are never shared with Meta.

We do not share your information with unrelated third parties for their own marketing purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third party, except with the providers we use to deliver the messages you asked for.

Text messages and calls

We text you only if you ask us to, by checking one or both of the optional boxes on the estimate form. The first box covers informational texts about your request: replies and follow-ups, appointment confirmations, reminders, and project updates. The second covers occasional promotional texts, such as seasonal offers. Neither box is required to request an estimate, and consent is not a condition of purchase. Message frequency varies. Message & data rates may apply. Reply HELP for help or STOP to opt out at any time.

When you submit the estimate form, we may call the number you gave us about your request. You can ask to be removed from our call list at any time.

Cookies and tracking

This site uses a few tracking tools to measure which of our ads lead to estimate requests:

• The Meta Pixel, which sets cookies in your browser (and records an ad-click identifier if you arrived from a Facebook or Instagram ad). The same request event is also sent to Meta from our server through Meta's Conversions API, using a hashed (scrambled) copy of your email address, city, and ZIP code. Your mobile number and your text-message choices are never sent to Meta.
• Our own measurement of how far visitors get through the estimate form: which step was reached, the ad that brought them, and whether they were on a phone, tied to a random ID created for that visit. It sets no cookies.
• Cloudflare, which delivers this site, may set security cookies that protect it from abuse and may record anonymous page-load performance.

You can block or delete cookies in your browser settings, and the form still works. You can control how Meta uses your activity for ads at facebook.com/adpreferences, and opt out of interest-based ads from many companies at optout.aboutads.info.

How we protect your information

This site is served only over HTTPS, so what you type into the form is encrypted between your browser and our servers. Estimate requests are stored with a small number of service providers (website hosting, our job-management software, and our email and text-message providers) that limit access to authorized accounts. Only the people at Bradco Renovations, and at the marketing company that runs this website for us, who need your request to respond to it can see it. No method of storing or sending information online is completely secure, but we take reasonable steps to protect yours.

How long we keep your information

We keep estimate-request records for as long as reasonably necessary to serve you and to maintain our business records, and delete or anonymize them when they're no longer needed for those purposes.

Your choices

You can ask us to tell you what information we have about you, correct it, or delete it, by contacting us using the details below. You can also unsubscribe from texts by replying STOP, or opt out of any marketing email using the unsubscribe link in that email.

Contact us

Questions about this policy or your information? Reach us at office@bradcorenovations.com.

Changes to this policy

We may update this policy from time to time as our practices change. The date at the top of this page reflects the most recent update.